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Yacht Charter Marketing

Decoration

Neo Yachting offers charter marketing and operational support for private luxury yachts worldwide. Our organization is focused on delivering tailored services to each of our yacht owners. Thanks to our dedicated team, we consistently meet and exceed expectations.

Our efficient « Charter Marketing Program » assumes responsibility for marketing yachts to the international charter brokerage network, along with our global key partners and an impressive worldwide database of yacht owners and charterers. As enquiries for chartering the yacht are developed, Neo Yachting handles contracts, collection of funds, vetting potential charter clients, and all details associated with offering your yacht for charter.

The « Charter Marketing Program » provides a worldwide audience for charter yachts. Thanks to our global network of representatives and agents, Neo Yachting directly controls a significant share of the charter market! Each yacht is assigned a Charter Manager who promotes the yacht to the international brokerage community.

10 reasons to choose Neo Yachting to market your yacht

  1. A personalized Service 24/7;
  2. Being part of a fleet of 15 other prestigious yachts from 21 to 47m with a great charter reputation and ethics;
  3. Global presence: main office in Nice and affiliate offices in Europe and Asia;
  4. Global clientèle;
  5. A wide array of and introducers: key partnerships with important players of the luxury travel market and online yacht charter providers;
  6. A set of tools and procedures for charter yacht owners;
  7. Innovative marketing;
  8. Web marketing: extensive campaigns including specialized websites and SEO;
  9. Neo Yachting is one of the key players in the Yachting Industry for the past 10 years with a solid Third Party Liability insurance, member of IYBA, GYA, ECPY and subscriber to Yachtfolio and other professional market-places;
  10. We believe that each yacht is unique. We provide the attention that your yacht deserves, unlike what we find with other large companies!

Benefits of Yacht Charter Marketing

Chartering your yacht can generate significant revenue, offsetting operating costs while keeping the crew sharp. This approach also often results in gratuities for the crew and can include tax benefits in certain jurisdictions. Charter operations uphold high levels of professionalism among staff, ensuring regular maintenance schedules are met.

Key Considerations for Yacht Owners

Before chartering, yacht owners must ensure their vessel is suitable for chartering and complies with safety and equipment regulations. Understanding legal requirements like taxes and licensing is crucial. Securing the right insurance and meticulously reviewing contract terms are also essential steps to protect your investment.

Effective Marketing Strategies

To increase visibility and attract customers, we employ a range of marketing strategies. Content marketing, such as blogs, videos, and social media posts, is used to build a strong brand identity. Advertising through Google Ads, Facebook Ads, and Instagram Ads helps us reach a broad audience. SEO practices enhance our visibility on search engines. We also offer referral programs and discounts to encourage word-of-mouth promotion and partner with local businesses for cross-promotion.

Engaging with social media influencers boosts our brand reputation through user-generated promotion. By utilizing these marketing strategies, we position ourselves as competitive players in the yacht charter market.

Personalized Marketing Approach

At Neo Yachting, we believe each yacht is unique. We provide personalized, 24/7 service to each client, ensuring that your yacht receives the individual attention it deserves. Our global presence, with main offices in Nice and affiliate offices in Europe and Asia, allows us to cater to a diverse and global clientele.

Being a key player in the Yachting Industry for over 10 years, Neo Yachting has the experience, connections, and know-how to effectively market your yacht. We ensure that your yacht stands out in a competitive market, attracting the right charterers and maximizing its charter potential.

With Neo Yachting, your yacht is not just another vessel in the fleet. It is a prized asset that we market with the utmost care and professionalism, ensuring that every charter experience is as unique as your yacht.